Split Piston – Bum Improvement Test With Cardboard
Split Piston Crew has done a case study of improving a BUMS cardboard message in order to score more coins.
"Homeless Converting Case Study" is what they call it.
Split Piston testing revealed enough variables that a BUMS donations increased by over 100% with several small changes.
Split testing like the Split Piston Crew are doing with this BUM, is a "LIVE" world example on how important it can be to do a day-to-day split test for increasing overall conversions dramatically.
This test though is only scratching the surface.
There are so many variations of endless possibilities of examples to split test in order to achive maximum potential in a campaign.
One simple change can be split tested over and over with variations left and right. This can be done in order to see what is the "better" way. Or the best.
This guy… ( The Bum… )
Was gladly willing in participating in this little project.
And, they took his pictures describing the changes in ROI day by day.
Check out the amazing case study!
This is only a quick example on how YOU can split test. This a real mind opener for split testing everything.
The guys at Split Piston are professional enough to conduct such a rough example of an experiment… AND… Making it stick!
Here… Look at what they had to work with:
Looking like a project?
Imagine trying to earn tips with a "hard too see cardboard text" as opt in page. Not to mention low enthusiasm.
It is safe to say that all of the adjustements were not taken. There was no shower involved. No haircut. No shave. No new clothes. Same guy.
You really should take a look at the case study by yourself.
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We have gotten a sneak peak inside of the unreleased product.
We are happy to say that we will be covering some of the key features of the product on this site for review.
Other interesting facts on Split Piston can be found in this article:
For anyone wondering when It is launching…
IT IS PRE LAUNCH TOMORROW!
Be sure to check out the case study to learn a few mind boggling tricks that you can implement
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